Luigi Pasiani
I am an entrepreneur with a huge passion for travelling, which was devoted to my holidays for the most part of my life. I experienced the very aspects of being a traveller, and I felt tourism needed a change of approach. Ethical tourism and responsible tourism mean thinking about the consequences of our actions as a company in the tourism business on the environment, local people and local economy.
Some places in the world really benefit from tourism, and for some communities, the tourist trade is the primary source of income and jobs.
Ethical tourism is becoming more important in the tourism industry, with campaigns to raise awareness of the benefits of responsible holiday making and treating the area of the visit with respect.
At The White Rose Guild, ethical tourism means the affirmative answer to the question. “Is that legal?” it’s not enough for us; the right question is: “ Is that ethical?”
We care about the consequences of our business so much that we are cautious about the messages our tour leaders will pass down; We wish that our guests might get home with memories of authentic and genuine Scottish culture.
We strongly believe in low-impact tourism and supporting local communities.
Please check this video to get an idea of what we do:
https://www.youtube.com/watch?v=Ot2PLYCuOF8
What places and activities do you specialize in?
"Our specialisation is Scotland mainland and Isles.
We engage our guests with history, culture and traditions to inform them while enjoying Scotland.
Our skilled historians, storyteller and archaeologists guarantee a very high level of engagement while entertaining.
We offer the exclusive opportunity to have hands-on history and relics
Unconventional visiting path not mainstream
Very high-level attention to details: routes, accommodations, and landscapes will have a matched “fil rouge.”
Access to activities which are exclusive of The White Rose Guild
"
How did you get involved in travel?
"I have been a strategy consultant for multinational companies for over twenty years. At 50 yo I decided I wanted to change my life and Do something I really love. That's how The White Rose Guild was born. I thought it'd be possible to create a business to help preserve Scotland’s history and promote talented craftspeople. The idea of offering small tours, off the beaten track, opportunities to experience a variety of crafts, and feel a real connection to Scotland, away from the crowds and typical tourist attractions, would be the future."
Please share a unique travel experience you will never forget.
"I travelled to Scotland for many years searching for the reason for the strong call I felt about what I call MotherLand. Then, one day I was near Stirling, and I heard about a Bannockburn re-enactment, and I thought. "I am in".
I attended the re-enactment and chatted with representatives of the Clan Macpherson. I mentioned my family links to the name, and they invited me to become a clan member. I was thoroughly excited to be accepted as a clan member and to strengthen my connections to the clan.
I have always been interested in Scottish craft, and I have met many craftsmen and women throughout Scotland, and they have told me some fantastic stories on my visits. I have now built up a network of these people, and I regard them as living history and living culture that is so engaging to experience. The idea behind the White Rose Guild was to give these people a platform and offer travellers the opportunity to enjoy and relive my experiences."
Luigi's favorite itineraries and travel advice
Top itineraries and travel advice
Family itineraries
Luxury itineraries
Road trip itineraries
Discover the enchanting history and dramatic landscapes of the Scottish Highlands with this 8-day self-drive itinerary. Starting in Edinburgh, drive north to the rugged...
Walk in the footsteps of royalty with this five-day highlights tour of Scotland's spectacular scenery. Discover "paradise in the Highlands" at Balmoral Castle as you pass...
Recent trip reviews for Luigi
There is so much good to write about that mad...
Scotland
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May 8 - May 18, 2023
There is so much good to write about that made our trip to Scotland a really fun adventure. We appreciated so much the easy to navigate planning process that allowed so much personalization of what we wanted to see and experience.
Our suggestions would be to include some sort of up front notice of the distance to travel from chosen hotels to the town/city or destination being visited. What we were unaware of was how far some of our expeditions were from our hotels. We ended up needing... read more
We were very pleased with all the aspects of our trip to the Outer Hebrides and Edinburgh/
Scotland
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Apr 30 - May 12, 2023
We were very pleased with all the aspects of our trip. I think it’s important to realize the smaller hotels have lots of history and sometime interesting room set ups, but everything works and the breakfast included feature is a real plus as the Scots put on a feast that sets you up for the day. We did not use a guide, but we hired local taxi drivers on three occasions that took us around Lewis, Harris, Skye,, and From Fort William back to Edinburg. Each had lots to tell us and teach us about... read more
Dear Sarah,
I hope this message finds you well. I wanted to personally reach out and extend my sincere gratitude for the glowing review you recently left regarding the trip we organized for you. Your kind words have brought immense joy and pride to our entire team.
We are truly delighted to hear that your experience left you with fond memories. Your satisfaction and enjoyment are our top priorities, and it is incredibly rewarding to know that we were successful in creating a memorable and... read more